Get familiar with a topic and quickly generate a lot of ideas.

Structure information into reasonable groups.

Learn about your assumptions and how you can overcome them to discuss new, innovative solutions.

Prioritise and rate features.

Quick generation of a large number of ideas.

This method serves to explore and question the overall experience of users.

Collect information about how the emotional and mental world of your user looks like.

In-depth insights from different perspectives.

This method is used to summarize research insights in a constructive way. By starting the phrases with “How might we“, it is implied that there is a solution to the problem but not what the solution actually is.

Making hypotheses and checking them for the truth to gain clarity about a product, a problem, or a group of people.

Evaluate the most important steps towards digital innovation.

Find out why your customers are buying your product and what their social, functional and emotional needs are.

Get an overview of a certain process and its steps in relation to time.

This method is great for warm-up sessions during ideation phases.

Get to know the users' personal, daily life by having the users themselves document their activities.

Visualize your ideas fast and early in your research phase.

Get to know the target group and have a foundation for future decisions.

Invite users to write a letter to a product, that is either a love or a hate/break-up letter.

Spot quality ideas after having generated a good amount of output.

Understand who can influence the product or could be affected by it.

A collection of scribbles to understand and show (inter)actions of users.

Method for collecting quantitive data on a certain topic.

Understand how user-friendly your product is.

A short statement that convinces the customer to invest in your product by letting him know the product's unique selling point and which problem it solves.

Let people explore different approaches in a short period of time.