• The 4 Phases
    • All Methods
    • Phase 1Observation
      • 5 Whys
      • 6 Thinking Hats
      • AEIOU Framework
      • Card Sorting
      • Content Audit
      • Contextual Inquiry Plan
      • Crazy Eights
      • Empathy Map
      • Focus Groups
      • Future Trends
      • How Might We
      • Hypothesis Testing
      • Jobs-to-be-done (JTBD)
      • Journey Mapping
      • Mind Mapping
      • Moodboards
      • Mystery Shopping
      • Netnography
      • Observation
      • Personas
      • Poems
      • Product Love Letters
      • Stakeholder Map
      • Surveys
      • World Café
    • Phase 2Creation
      • 6 Thinking Hats
      • Brainstorming
      • Card Sorting
      • Challenge Assumptions
      • Could, Should, Must
      • Crazy Eights
      • Emotional Journey Map
      • Empathy Map
      • Focus Groups
      • How Might We
      • Hypothesis Testing
      • Innovation Board
      • Jobs-to-be-done (JTBD)
      • Journey Mapping
      • Mind Mapping
      • Mobile Diaries
      • Moodboards
      • Personas
      • Product Love Letters
      • Stakeholder Map
      • Storyboards
      • Surveys
      • User Testing
      • Value Proposition
      • World Café
    • Phase 3Implementation
      • A/B Testing
      • Could, Should, Must
      • Innovation Board
      • Mobile Diaries
      • Product Love Letters
      • Storyboards
      • User Interviews
      • User Stories
    • Phase 4Validation
      • A/B Testing
      • Concept Testing Plan
      • Contextual Inquiry Plan
      • Hypothesis Testing
      • Innovation Board
      • KPI (Key Performance Indicator) Tracking
      • Net Promoter Score (NPS)
      • Surveys
      • User Interviews
      • User Stories
      • User Testing
    • About us
  • UXSD Team
  • Liquid Design System
  1. UX Toolkit
  2. Creation

CREATION

Reduce research to the most important facts to be able to define an insights-based problem statement.

Gallery View
Participant Count
Duration
25 methods found.
Brainstormingcreation
2 - 8 Participants
10 - 30 min

Get familiar with a topic and quickly generate a lot of ideas.

Card Sortingobservation
4 - 12 Participants
30 min

Structure information into reasonable groups.

Challenge Assumptionscreation
1+ Participants
60 - 120 min

Learn about your assumptions and how you can overcome them to discuss new, innovative solutions.

Could, Should, Mustcreation
2+ Participants
30 - 60 min

Prioritise and rate features.

Crazy Eightsobservation
2+ Participants
5 - 15 min

Quick generation of a large number of ideas.

Emotional Journey Mapcreation
1+ Participants
15 - 60 min

This method serves to explore and question the overall experience of users.

Empathy Mapobservation
1+ Participants
45 - 90 min

Collect information about how the emotional and mental world of your user looks like.

Focus Groupsobservation
5 - 8 Participants
45 - 90 min

In-depth insights from different perspectives.

How Might Weobservation
2+ Participants
30 - 60 min

This method is used to summarize research insights in a constructive way. By starting the phrases with “How might we“, it is implied that there is a solution to the problem but not what the solution actually is.

Hypothesis Testingobservation
2+ Participants
3 - 5 d

Making hypotheses and checking them for the truth to gain clarity about a product, a problem, or a group of people.

Innovation Boardimplementation
2+ Participants
120 min - 1 d

Evaluate the most important steps towards digital innovation.

Jobs-to-be-done (JTBD)observation
1+ Participants
60 - 90 min

Find out why your customers are buying your product and what their social, functional and emotional needs are.

Journey Mappingobservation
1+ Participants
60 - 90 min

Get an overview of a certain process and its steps in relation to time.

Mind Mappingobservation
1+ Participants
10 - 15 min

This method is great for warm-up sessions during ideation phases.

Mobile Diariescreation
5+ Participants
weeks - months

Get to know the users' personal, daily life by having the users themselves document their activities.

Moodboardsobservation
1+ Participants
60 - 90 min

Visualize your ideas fast and early in your research phase.

Personasobservation
1+ Participants
30 - 90 min

Get to know the target group and have a foundation for future decisions.

Product Love Lettersobservation
10+ Participants
6 - 7 d

Invite users to write a letter to a product, that is either a love or a hate/break-up letter.

6 Thinking Hatsobservation
6+ Participants
45 - 90 min

Spot quality ideas after having generated a good amount of output.

Stakeholder Mapobservation
1+ Participants
4 - 8 h

Understand who can influence the product or could be affected by it.

Storyboardscreation
2 - 8 Participants
10 - 30 min

A collection of scribbles to understand and show (inter)actions of users.

Surveysobservation
50+ Participants
5 - 30 d

Method for collecting quantitive data on a certain topic.

User Testingcreation
5+ Participants
16 - 24 h

Understand how user-friendly your product is.

Value Propositioncreation
2+ Participants
60 - 90 min

A short statement that convinces the customer to invest in your product by letting him know the product's unique selling point and which problem it solves.

World Caféobservation
12+ Participants
90 min - 4 h

Let people explore different approaches in a short period of time.

© Merck KGaA, Darmstadt, Germany, 2021.
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