Evaluate which of two versions of a website, product or software works best for the user.

Structure and plan business models.

Prioritise and rate features.

Evaluate the most important steps towards digital innovation.

Develop innovations, by going new and previously unexplored ways.

Get to know the users' personal, daily life by having the users themselves document their activities.

Invite users to write a letter to a product, that is either a love or a hate/break-up letter.

A collection of scribbles to understand and show (inter)actions of users.

Question and analyze your project or business venture.

First-hands insights and observations from real or potential users.

Describe what requirements a task must fulfil from the user's perspective.