Evaluate which of two versions of a website, product or software works best for the user.

A quick method for getting feedback from potential users on concepts.

Plan and organize when, where, and who is to be observed to obtain information.

Making hypotheses and checking them for the truth to gain clarity about a product, a problem, or a group of people.

Evaluate the most important steps towards digital innovation.

Tracking key data of digital products helps to continuously test and improve them.

Get real feedback from users to measure customer satisfaction.

Method for collecting quantitive data on a certain topic.

First-hands insights and observations from real or potential users.

Describe what requirements a task must fulfil from the user's perspective.

Understand how user-friendly your product is.