Evaluate which of two versions of a website, product or software works best for the user.

Evaluate the competition.

A quick method for getting feedback from potential users on concepts.

Plan and organize when, where, and who is to be observed to obtain information.

Track where users are looking to improve on the user experience.

Reflect on metrics and signals.

Create an interactive experiences.

Making hypotheses and checking them for the truth to gain clarity about a product, a problem, or a group of people.

Evaluate the most important steps towards digital innovation.

Tracking key data of digital products helps to continuously test and improve them.

Review designs in an early stage with users.

Test despite physical distance.

Stimulate new ideas and challenge existing ones.

Sort tasks by importance.

Describe how a service works.

Compute the value of a brand or company.

Method for collecting quantitive data on a certain topic.

First-hands insights and observations from real or potential users.

Describe what requirements a task must fulfil from the user's perspective.

Understand how user-friendly your product is.