Develop innovative ideas by writing.

Evaluate which of two versions of a website, product or software works best for the user.

Give your observations and field research structure by getting to know the problem's environment.

Physically experience user scenarios.

Get familiar with a topic and quickly generate a lot of ideas.

Structure and plan business models.

Structure information into reasonable groups.

Learn about your assumptions and how you can overcome them to discuss new, innovative solutions.

Bring interactivity to wireframes.

Let users express their feelings through collages.

Evaluate the competition.

A quick method for getting feedback from potential users on concepts.

Get to know existing content and become able to rate it.

Plan and organize when, where, and who is to be observed to obtain information.

Prioritise and rate features.

Quick generation of a large number of ideas.

Develop innovations, by going new and previously unexplored ways.

Sort tasks by importance.

This method serves to explore and question the overall experience of users.

Collect information about how the emotional and mental world of your user looks like.

Track where users are looking to improve on the user experience.

Dive into the user's life.

This is a very simple method for digging deep into the mind and background of users and their behaviour.

In-depth insights from different perspectives.

Discuss and assess topics that may become trends in the future.

Three questions to a successful product or service.

Reflect on metrics and signals.

Create an interactive experiences.

This method is used to summarize research insights in a constructive way. By starting the phrases with “How might we“, it is implied that there is a solution to the problem but not what the solution actually is.

Making hypotheses and checking them for the truth to gain clarity about a product, a problem, or a group of people.

Find out why your customers are buying your product and what their social, functional and emotional needs are.

Evaluate the most important steps towards digital innovation.

Get an overview of a certain process and its steps in relation to time.

Tracking key data of digital products helps to continuously test and improve them.

Define the level of awareness and understanding of an idea.

Reflect on what was learned from the experience of designing a product or service.

Match with your user's expectations.

Develop innovations, by going new and previously unexplored ways.

This method is great for warm-up sessions during ideation phases.

Get to know the users' personal, daily life by having the users themselves document their activities.

Visualize your ideas fast and early in your research phase.

Observe people having a shopping experience in a store while observing and understanding their behaviour.

Observe different online communities and their behaviours.

Real insights from users in their natural environment.

Get to know the target group and have a foundation for future decisions.

Review designs in an early stage with users.

Poems (people, objects, environments, messages and services) is great to structure your field research during user and environment observations.

Present ideas, concepts, and insights in a visually appealing way.

Invite users to write a letter to a product, that is either a love or a hate/break-up letter.

Test despite physical distance.

Stimulate new ideas and challenge existing ones.

Sort tasks by importance.

Describe how a service works.

Spot quality ideas after having generated a good amount of output.

Compute the value of a brand or company.

Understand who can influence the product or could be affected by it.

A collection of scribbles to understand and show (inter)actions of users.

Method for collecting quantitive data on a certain topic.

First-hands insights and observations from real or potential users.

Question and analyze your project or business venture.

Describe what requirements a task must fulfil from the user's perspective.

Understand how user-friendly your product is.

A short statement that convinces the customer to invest in your product by letting him know the product's unique selling point and which problem it solves.

Brainstorm from three different perspectives to elaborate ideas.

Test new features.

Let people explore different approaches in a short period of time.

Evaluate originality and feasibility of ideas.