Evaluate which of two versions of a website, product or software works best for the user.

Give your observations and field research structure by getting to know the problem's environment.

Get familiar with a topic and quickly generate a lot of ideas.

Structure information into reasonable groups.

Learn about your assumptions and how you can overcome them to discuss new, innovative solutions.

A quick method for getting feedback from potential users on concepts.

Get to know existing content and become able to rate it.

Plan and organize when, where, and who is to be observed to obtain information.

Prioritise and rate features.

Quick generation of a large number of ideas.

This method serves to explore and question the overall experience of users.

Collect information about how the emotional and mental world of your user looks like.

This is a very simple method for digging deep into the mind and background of users and their behaviour.

In-depth insights from different perspectives.

Discuss and assess topics that may become trends in the future.

This method is used to summarize research insights in a constructive way. By starting the phrases with “How might we“, it is implied that there is a solution to the problem but not what the solution actually is.

Making hypotheses and checking them for the truth to gain clarity about a product, a problem, or a group of people.

Evaluate the most important steps towards digital innovation.

Find out why your customers are buying your product and what their social, functional and emotional needs are.

Get an overview of a certain process and its steps in relation to time.

Tracking key data of digital products helps to continuously test and improve them.

This method is great for warm-up sessions during ideation phases.

Get to know the users' personal, daily life by having the users themselves document their activities.

Visualize your ideas fast and early in your research phase.

Observe people having a shopping experience in a store while observing and understanding their behaviour.

Get real feedback from users to measure customer satisfaction.

Observe different online communities and their behaviours.

Real insights from users in their natural environment.

Get to know the target group and have a foundation for future decisions.

Poems (people, objects, environments, messages and services) is great to structure your field research during user and environment observations.

Invite users to write a letter to a product, that is either a love or a hate/break-up letter.

Spot quality ideas after having generated a good amount of output.

Understand who can influence the product or could be affected by it.

A collection of scribbles to understand and show (inter)actions of users.

Method for collecting quantitive data on a certain topic.

First-hands insights and observations from real or potential users.

Describe what requirements a task must fulfil from the user's perspective.

Understand how user-friendly your product is.

A short statement that convinces the customer to invest in your product by letting him know the product's unique selling point and which problem it solves.

Let people explore different approaches in a short period of time.