• The 4 Phases
  • All Methods
    • Phase 1Observation
      • 5 Whys
      • 6 Thinking Hats
      • AEIOU Framework
      • Card Sorting
      • Collage
      • Competitive Analysis
      • Content Audit
      • Contextual Inquiry Plan
      • Crazy Eights
      • Eisenhower Matrix
      • Empathy Map
      • Field Study
      • Focus Groups
      • Future Trends
      • How Might We
      • Hypothesis Testing
      • Jobs-to-be-done (JTBD)
      • Journey Mapping
      • Knowns and Unknowns Framework
      • Lessons Learned
      • Mental Models
      • Mind Mapping
      • Moodboards
      • Mystery Shopping
      • Netnography
      • Observation
      • Personas
      • Poems
      • Poster Session
      • Product Love Letters
      • Stakeholder Map
      • Surveys
      • World Café
      • Worst Possible Ideas
    • Phase 2Creation
      • 6 Thinking Hats
      • 6-3-5 Brainwriting
      • Bodystorming
      • Brainstorming
      • Business Model Canvas (BMC)
      • Card Sorting
      • Challenge Assumptions
      • Click Dummy
      • Collage
      • Could, Should, Must
      • Crazy Eights
      • Dark Horse Prototype
      • Eisenhower Matrix
      • Emotional Journey Map
      • Empathy Map
      • Field Study
      • Focus Groups
      • How Might We
      • Hypothesis Testing
      • Innovation Board
      • Jobs-to-be-done (JTBD)
      • Journey Mapping
      • Knowns and Unknowns Framework
      • Low-Fidelity Prototyping
      • Mental Models
      • Mind Mapping
      • Mobile Diaries
      • Moodboards
      • One-Minute-Pitch
      • Personas
      • Pluralistic Walkthrough
      • Poster Session
      • Product Love Letters
      • Remote Usability Test
      • SCAMPER
      • Service Blueprints
      • Stakeholder Map
      • Storyboards
      • Surveys
      • SWOT Analysis
      • User Testing
      • Value Proposition
      • Walt Disney Method
      • Wizard of Oz
      • World Café
      • Worst Possible Ideas
      • Wow-How-Now Matrix
    • Phase 3Implementation
      • A/B Testing
      • Business Model Canvas (BMC)
      • Could, Should, Must
      • Eye Tracking
      • Golden Circle
      • High-Fidelity Prototype
      • Innovation Board
      • Low-Fidelity Prototyping
      • Mobile Diaries
      • One-Minute-Pitch
      • Pluralistic Walkthrough
      • Product Love Letters
      • Remote Usability Test
      • Service Blueprints
      • Storyboards
      • SWOT Analysis
      • User Interviews
      • User Stories
    • Phase 4Validation
      • A/B Testing
      • Competitive Analysis
      • Concept Testing Plan
      • Contextual Inquiry Plan
      • Eye Tracking
      • HEART Framework
      • High-Fidelity Prototype
      • Hypothesis Testing
      • Innovation Board
      • KPI Tracking
      • One-Minute-Pitch
      • Pluralistic Walkthrough
      • Remote Usability Test
      • SCAMPER
      • Search-Log Analysis
      • Service Blueprints
      • Social Media Monitoring
      • Surveys
      • User Interviews
      • User Stories
      • User Testing
  • Workshop Bundles
  • About us
  • Meet the Creators
  • Get support
  1. UX Toolkit
  2. Methods

All methods

Gallery View
Participant Count
Duration
69 methods found.
6-3-5 Brainwritingcreation
1 – 12 Participants
50 – 65 min

Develop innovative ideas by writing.

A/B Testingimplementation
10+ Participants
1 – 5 d

Evaluate which of two versions of a website, product or software works best for the user.

AEIOU Frameworkobservation
1+ Participants
45 – 80 min

Give your observations and field research structure by getting to know the problem's environment.

Bodystormingcreation
2+ Participants
60 – 90 min

Physically experience user scenarios.

Brainstormingcreation
2 – 8 Participants
10 – 30 min

Get familiar with a topic and quickly generate a lot of ideas.

Business Model Canvas (BMC)creation
1+ Participants
50 – 65 min

Structure and plan business models.

Card Sortingobservation
4 – 12 Participants
30 min

Structure information into reasonable groups.

Challenge Assumptionscreation
1+ Participants
60 – 120 min

Learn about your assumptions and how you can overcome them to discuss new, innovative solutions.

Click Dummycreation
1+ Participants
45 – 55 min

Bring interactivity to wireframes.

Collageobservation
2+ Participants
60 – 95 min

Let users express their feelings through collages.

Competitive Analysisobservation
1+ Participants
35 – 90 min

Evaluate the competition.

Concept Testing Planvalidation
3 – 5 Participants
60 – 120 min

A quick method for getting feedback from potential users on concepts.

Content Auditobservation
1+ Participants
60+ min

Get to know existing content and become able to rate it.

Contextual Inquiry Planobservation
3 – 10 Participants
30 – 120 min

Plan and organize when, where, and who is to be observed to obtain information.

Could, Should, Mustcreation
2+ Participants
30 – 60 min

Prioritise and rate features.

Crazy Eightsobservation
2+ Participants
5 – 15 min

Quick generation of a large number of ideas.

Dark Horse Prototypecreation
2+ Participants
40 – 75 min

Develop innovations, by going new and previously unexplored ways.

Eisenhower Matrixobservation
1+ Participants
25 – 45 min

Sort tasks by importance.

Emotional Journey Mapcreation
1+ Participants
15 – 60 min

This method serves to explore and question the overall experience of users.

Empathy Mapobservation
1+ Participants
45 – 90 min

Collect information about how the emotional and mental world of your user looks like.

Eye Trackingimplementation
5+ Participants
100 – 195 min

Track where users are looking to improve on the user experience.

Field Studyobservation
2+ Participants
1 – 2 d

Dive into the user's life.

5 Whysobservation
1 – 2 Participants
5 – 15 min

This is a very simple method for digging deep into the mind and background of users and their behaviour.

Focus Groupsobservation
5 – 8 Participants
45 – 90 min

In-depth insights from different perspectives.

Future Trendsobservation
2+ Participants
45 – 90 min

Discuss and assess topics that may become trends in the future.

Golden Circleimplementation
1+ Participants
35 – 50 min

Three questions to a successful product or service.

HEART Frameworkvalidation
1+ Participants
35 – 65 min

Reflect on metrics and signals.

High-Fidelity Prototypeimplementation
5+ Participants
1 – 2 weeks

Create an interactive experience.

How Might Weobservation
2+ Participants
30 – 60 min

This method is used to summarize research insights in a constructive way. By starting the phrases with “How might we“, it is implied that there is a solution to the problem but not what the solution actually is.

Hypothesis Testingobservation
2+ Participants
3 – 5 d

Making hypotheses and verifying their truthfulness to gain clarity about a product, a problem, or a group of people.

Innovation Boardimplementation
2+ Participants
120 min – 1 d

Evaluate the most important steps towards digital innovation.

Jobs-to-be-done (JTBD)observation
1+ Participants
60 – 90 min

Find out why your customers are buying your product and what their social, functional and emotional needs are.

Journey Mappingobservation
1+ Participants
60 – 90 min

Get an overview of a certain process and its steps in relation to time.

KPI Trackingvalidation
1+ Participants
2 – 4 weeks

Tracking key data of digital products helps to continuously test and improve them.

Knowns and Unknowns Frameworkobservation
1+ Participants
20 – 30 min

Define the level of awareness and understanding of an idea.

Lessons Learnedobservation
1+ Participants
30 – 55 min

Reflect on what was learned from the experience of designing a product or service.

Low-Fidelity Prototypingcreation
1+ Participants
30 – 70 min

Develop innovations, by going new and previously unexplored ways.

Mental Modelsobservation
1+ Participants
20 min – 2 d

Match with your user's expectations.

Mind Mappingobservation
1+ Participants
10 – 15 min

This method is great for warm-up sessions during ideation phases.

Mobile Diariescreation
5+ Participants
weeks – months

Get to know the users' personal, daily life by having the users themselves document their activities.

Moodboardsobservation
1+ Participants
60 – 90 min

Visualize your ideas fast and early in your research phase.

Mystery Shoppingobservation
5+ Participants
3 h – 2 d

Observe people having a shopping experience in a store while observing and understanding their behaviour.

Netnographyobservation
1+ Participants
4 h – 4 d

Observe different online communities and their behaviours.

Observationobservation
1+ Participants
30 – 180 min

Real insights from users in their natural environment.

One-Minute-Pitchcreation
2+ Participants
30 – 40 min

Break the concept down to the essential core points in the shortest time possible.

Personasobservation
1+ Participants
30 – 90 min

Get to know the target group and have a foundation for future decisions.

Pluralistic Walkthroughcreation
1+ Participants
70 – 150 min

Review designs in an early stage with users.

Poemsobservation
1+ Participants
60 – 120 min

Poems (people, objects, environments, messages and services) is great to structure your field research during user and environment observations.

Poster Sessionobservation
5+ Participants
50 – 95 min

Present ideas, concepts, and insights in a visually appealing way.

Product Love Lettersobservation
10+ Participants
6 – 7 d

Invite users to write a letter to a product, that is either a love or a hate/break-up letter.

Remote Usability Testcreation
6+ Participants
65 – 135 min

Test despite physical distance.

SCAMPERcreation
1+ Participants
50 – 85 min

Stimulate new ideas and challenge existing ones.

Search-Log Analysisvalidation
1+ Participants
2 – 3 h

Sort tasks by importance.

Service Blueprintscreation
2+ Participants
45 – 80 min

Describe how a service works.

6 Thinking Hatsobservation
6+ Participants
45 – 90 min

Spot quality ideas after having generated a good amount of output.

Social Media Monitoringvalidation
1+ Participants
weeks – months

Compute the value of a brand or company.

Stakeholder Mapobservation
1+ Participants
4 – 8 h

Understand who can influence the product or could be affected by it.

Storyboardscreation
2 – 8 Participants
10 – 30 min

A collection of scribbles to understand and show (inter)actions of users.

Surveysobservation
50+ Participants
5 – 30 d

Method for collecting quantitive data on a certain topic.

SWOT Analysiscreation
1 – 10 Participants
45 – 95 min

Question and analyze your project or business venture.

User Interviewsimplementation
5+ Participants
2 – 5 d

First-hands insights and observations from real or potential users.

User Storiesimplementation
2+ Participants
5 – 15 min

Describe what requirements a task must fulfil from the user's perspective.

User Testingcreation
5+ Participants
16 – 24 h

Understand how user-friendly your product is.

Value Propositioncreation
2+ Participants
60 – 90 min

A short statement that convinces the customer to invest in your product by letting him know the product's unique selling point and which problem it solves.

Walt Disney Methodcreation
3 – 9 Participants
60 – 135 min

Brainstorm from three different perspectives to elaborate ideas.

Wizard of Ozcreation
3+ Participants
50 – 80 min

Test new features.

World Caféobservation
12+ Participants
4 h – 5.5 h

Let people explore different approaches in a short period of time.

Worst Possible Ideasobservation
1+ Participants
25 – 30 min

The ultimate permission for having a terrible idea to come up with meaningful ideas in a fun way.

Wow-How-Now Matrixcreation
2 – 8 Participants
30 – 65 min

Evaluate originality and feasibility of ideas.

© Merck KGaA, Darmstadt, Germany, 2022.
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