creation
Reduce research to the most important facts to be able to define an insights-based problem statement.
Develop innovative ideas by writing.
Physically experience user scenarios.
Get familiar with a topic and quickly generate a lot of ideas.
Structure and plan business models.
Structure information into reasonable groups.
Learn about your assumptions and how you can overcome them to discuss new, innovative solutions.
Bring interactivity to wireframes.
Let users express their feelings through collages.
Prioritise and rate features.
Quick generation of a large number of ideas.
Develop innovations, by going new and previously unexplored ways.
Sort tasks by importance.
This method serves to explore and question the overall experience of users.
Collect information about how the emotional and mental world of your user looks like.
Dive into the user's life.
In-depth insights from different perspectives.
This method is used to summarize research insights in a constructive way. By starting the phrases with “How might we“, it is implied that there is a solution to the problem but not what the solution actually is.
Making hypotheses and verifying their truthfulness to gain clarity about a product, a problem, or a group of people.
Evaluate the most important steps towards digital innovation.
Find out why your customers are buying your product and what their social, functional and emotional needs are.
Get an overview of a certain process and its steps in relation to time.
Define the level of awareness and understanding of an idea.
Develop innovations, by going new and previously unexplored ways.
Match with your user's expectations.
This method is great for warm-up sessions during ideation phases.
Get to know the users' personal, daily life by having the users themselves document their activities.
Visualize your ideas fast and early in your research phase.
Break the concept down to the essential core points in the shortest time possible.
Get to know the target group and have a foundation for future decisions.
Review designs in an early stage with users.
Present ideas, concepts, and insights in a visually appealing way.
Invite users to write a letter to a product, that is either a love or a hate/break-up letter.
Test despite physical distance.
Stimulate new ideas and challenge existing ones.
Describe how a service works.
Spot quality ideas after having generated a good amount of output.
Understand who can influence the product or could be affected by it.
A collection of scribbles to understand and show (inter)actions of users.
Method for collecting quantitive data on a certain topic.
Question and analyze your project or business venture.
Understand how user-friendly your product is.
A short statement that convinces the customer to invest in your product by letting him know the product's unique selling point and which problem it solves.
Brainstorm from three different perspectives to elaborate ideas.
Test new features.
Let people explore different approaches in a short period of time.
The ultimate permission for having a terrible idea to come up with meaningful ideas in a fun way.
Evaluate originality and feasibility of ideas.