• The 4 Phases
    • All Methods
    • Phase 1Observation
      • 5 Whys
      • 6 Thinking Hats
      • AEIOU Framework
      • Card Sorting
      • Content Audit
      • Contextual Inquiry Plan
      • Crazy Eights
      • Empathy Map
      • Focus Groups
      • Future Trends
      • How Might We
      • Hypothesis Testing
      • Jobs-to-be-done (JTBD)
      • Journey Mapping
      • Mind Mapping
      • Moodboards
      • Mystery Shopping
      • Netnography
      • Observation
      • Personas
      • Poems
      • Product Love Letters
      • Stakeholder Map
      • Surveys
      • World Café
    • Phase 2Creation
      • 6 Thinking Hats
      • Brainstorming
      • Card Sorting
      • Challenge Assumptions
      • Could, Should, Must
      • Crazy Eights
      • Emotional Journey Map
      • Empathy Map
      • Focus Groups
      • How Might We
      • Hypothesis Testing
      • Innovation Board
      • Jobs-to-be-done (JTBD)
      • Journey Mapping
      • Mind Mapping
      • Mobile Diaries
      • Moodboards
      • Personas
      • Product Love Letters
      • Stakeholder Map
      • Storyboards
      • Surveys
      • User Testing
      • Value Proposition
      • World Café
    • Phase 3Implementation
      • A/B Testing
      • Could, Should, Must
      • Innovation Board
      • Mobile Diaries
      • Product Love Letters
      • Storyboards
      • User Interviews
      • User Stories
    • Phase 4Validation
      • A/B Testing
      • Concept Testing Plan
      • Contextual Inquiry Plan
      • Hypothesis Testing
      • Innovation Board
      • KPI (Key Performance Indicator) Tracking
      • Net Promoter Score (NPS)
      • Surveys
      • User Interviews
      • User Stories
      • User Testing
    • About us
  • UXSD Team
  • Liquid Design System
  1. UX Toolkit
  2. Methods
  3. Content Audit
advancedobservation
Content AuditGet to know existing content and become able to rate it.
60+ min1+ Participantssoloreviewdigital
+3
DOWNLOAD FILES
INTERNAL ONLY
Summary
When it’s about reorganising content you need to be competent enough to decide which parts of the content are worth keeping and which are not. Digging into the data of existing platforms or systems and organising it within structures like a content matrix helps to understand their information architecture and quality.
Step-by-step
  1. Define categories in which you can sort the content, e.g. “Generic Pages”, “Product Pages”, “Legal Pages” etc.
  2. Map down the entire data structure, visualising the hierarchy and all content elements. The Content Audit worksheet helps to keep track.
  3. Sometimes it makes sense to even map down the content itself (i.e. the copy & assets). The structure can be visualized both analogously and digitally on a collaboration platform for creating data structures.
What you need
  • Content Audit worksheet
  • Optional: Miro (or similar)
External resources
  • How To Conduct A Content Audit
    by UX Mastery
Do you have a question?
These methods might seem simple, but applying them in a real project is another story. We’re there to help. If you have any questions, do not hesitate to get in touch with us at the User Experience Strategy & Design team.
Ask Away!
Explore similar methods
Crazy Eightsobservation
2+ Participants
5 - 15 min

Quick generation of a large number of ideas.

Stakeholder Mapobservation
1+ Participants
4 - 8 h

Understand who can influence the product or could be affected by it.

KPI (Key Performance Indicator) Trackingvalidation
1+ Participants
2 - 4 weeks

Tracking key data of digital products helps to continuously test and improve them.

Poemsobservation
1+ Participants
60 - 120 min

Poems (people, objects, environments, messages and services) is great to structure your field research during user and environment observations.

6 Thinking Hatsobservation
6+ Participants
45 - 90 min

Spot quality ideas after having generated a good amount of output.

© Merck KGaA, Darmstadt, Germany, 2021.
Follow us
  • Dribbble
  • Instagram
  • Medium
  • Behance
Phases
  • Observation
  • Creation
  • Implementation
  • Validation
Learn more
  • About Us
  • User Experience Strategy & Design
  • Liquid Design System
Legal
  • Data Privacy
  • Terms and Conditions
  • Imprint
Follow us
  • Dribbble
  • Instagram
  • Medium
  • Behance
This website uses cookies to give you the best, most relevant experience. Using this website means you’re OK with this. You can change which cookies are set at any time – and find out more about them in our Cookie Policy.