• The 4 Phases
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    • Phase 1Observation
      • 5 Whys
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      • Card Sorting
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      • Jobs-to-be-done (JTBD)
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      • Observation
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      • Poems
      • Poster Session
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      • World Café
    • Phase 2Creation
      • 6 Thinking Hats
      • 6-3-5 Brainwriting
      • Bodystorming
      • Brainstorming
      • Business Model Canvas (BMC)
      • Card Sorting
      • Challenge Assumptions
      • Click Dummy
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      • Crazy Eights
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      • Emotional Journey Map
      • Empathy Map
      • Focus Groups
      • How Might We
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      • Jobs-to-be-done (JTBD)
      • Journey Mapping
      • Low-Fidelity Prototyping
      • Mind Mapping
      • Mobile Diaries
      • Moodboards
      • Personas
      • Poster Session
      • Product Love Letters
      • SCAMPER
      • Stakeholder Map
      • Storyboards
      • Surveys
      • SWOT Analysis
      • User Testing
      • Value Proposition
      • Wizard of Oz
      • World Café
    • Phase 3Implementation
      • A/B Testing
      • Business Model Canvas (BMC)
      • Could, Should, Must
      • Innovation Board
      • Low-Fidelity Prototyping
      • Mobile Diaries
      • Product Love Letters
      • Storyboards
      • SWOT Analysis
      • User Interviews
      • User Stories
    • Phase 4Validation
      • A/B Testing
      • Concept Testing Plan
      • Contextual Inquiry Plan
      • Hypothesis Testing
      • Innovation Board
      • KPI Tracking
      • SCAMPER
      • Surveys
      • User Interviews
      • User Stories
      • User Testing
    • About us
  • UXSD Team
  • Liquid Design System
  1. UX Toolkit
  2. Methods
  3. Personas
beginnerobservationcreation
PersonasGet to know the target group and have a foundation for future decisions.
30 - 90 min1+ Participantsworkshopsolousers
+3
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Summary
Summarize information about your users within a worksheet that allows for comparison and enables to make reasonable decisions. You should generally differentiate between marketing personals and design thinking Personas:

Marketing Persona
Based on assumptions and unspecific experiences. Great for strategic orientation and holistic overviews.

Design Thinking Persona
Based on insights generated with interviews or other user research methods. Great for design decisions.
Step-by-step
  1. Define rough descriptions of the Personas that you want to create. Become clear about the group of people, target group or specific person that you want to visualize.
  2. Decide whether you want to work on the Personas collectively or individually.
  3. Adapt worksheets to requirements if necessary. Sometimes, it makes sense to integrate specific categories or text fields that make your Personas match with your product or business.
  4. If you're working on the Personas collaboratively: Share the worksheets and specify a time frame for the creation of each Persona (e.g. 10 minutes).
  5. Discuss and optionally merge the Personas to one single Persona that reflects every participant's ideas.
What you need
  • Persona worksheet
  • Pens
External resources
  • Creating Personas for User Experience Research
    by PlaybookUX
Do you have a question?
These methods might seem simple, but applying them in a real project is another story. We’re there to help. If you have any questions, do not hesitate to get in touch with us at the User Experience Strategy & Design team.
Ask Away!
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User Interviewsimplementation
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A/B Testingimplementation
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