Jobs-to-be-done (JTBD)Find out why your customers are buying your product and what their social, functional and emotional needs are.
The Jobs-to-be-done method helps to get deeper into your customer’s minds. Not only does it consider the usage context of your product but also the emotional and social goals of your customers. In comparison to the Value Proposition, this method is even more effective and customer-centric.
- Get to know your customers on a deeper level. This needs to be done with very close and personal user research as you have to become clear about their emotions, their functional needs, and social requirements.
- What are the customer’s goals? How do they want to proceed and where do they want to eventually end up when using your product?
- Fill out the Jobs-to-be-done worksheet with the information that you have collected. Discuss your insights within the team.
- How can your product fulfil your customer's desires even more? Are they already in a state of absolute happiness or is there still open potential?