• The 4 Phases
  • All Methods
    • Phase 1Observation
      • 5 Whys
      • 6 Thinking Hats
      • AEIOU Framework
      • Card Sorting
      • Collage
      • Competitive Analysis
      • Content Audit
      • Contextual Inquiry Plan
      • Crazy Eights
      • Eisenhower Matrix
      • Empathy Map
      • Field Study
      • Focus Groups
      • Future Trends
      • How Might We
      • Hypothesis Testing
      • Jobs-to-be-done (JTBD)
      • Journey Mapping
      • Knowns and Unknowns Framework
      • Lessons Learned
      • Mental Models
      • Mind Mapping
      • Moodboards
      • Mystery Shopping
      • Netnography
      • Observation
      • Personas
      • Poems
      • Poster Session
      • Product Love Letters
      • Stakeholder Map
      • Surveys
      • World Café
      • Worst Possible Ideas
    • Phase 2Creation
      • 6 Thinking Hats
      • 6-3-5 Brainwriting
      • Bodystorming
      • Brainstorming
      • Business Model Canvas (BMC)
      • Card Sorting
      • Challenge Assumptions
      • Click Dummy
      • Collage
      • Could, Should, Must
      • Crazy Eights
      • Dark Horse Prototype
      • Eisenhower Matrix
      • Emotional Journey Map
      • Empathy Map
      • Field Study
      • Focus Groups
      • How Might We
      • Hypothesis Testing
      • Innovation Board
      • Jobs-to-be-done (JTBD)
      • Journey Mapping
      • Knowns and Unknowns Framework
      • Low-Fidelity Prototyping
      • Mental Models
      • Mind Mapping
      • Mobile Diaries
      • Moodboards
      • One-Minute-Pitch
      • Personas
      • Pluralistic Walkthrough
      • Poster Session
      • Product Love Letters
      • Remote Usability Test
      • SCAMPER
      • Service Blueprints
      • Stakeholder Map
      • Storyboards
      • Surveys
      • SWOT Analysis
      • User Testing
      • Value Proposition
      • Walt Disney Method
      • Wizard of Oz
      • World Café
      • Worst Possible Ideas
      • Wow-How-Now Matrix
    • Phase 3Implementation
      • A/B Testing
      • Business Model Canvas (BMC)
      • Could, Should, Must
      • Eye Tracking
      • Golden Circle
      • High-Fidelity Prototype
      • Innovation Board
      • Low-Fidelity Prototyping
      • Mobile Diaries
      • One-Minute-Pitch
      • Pluralistic Walkthrough
      • Product Love Letters
      • Remote Usability Test
      • Service Blueprints
      • Storyboards
      • SWOT Analysis
      • User Interviews
      • User Stories
    • Phase 4Validation
      • A/B Testing
      • Competitive Analysis
      • Concept Testing Plan
      • Contextual Inquiry Plan
      • Eye Tracking
      • HEART Framework
      • High-Fidelity Prototype
      • Hypothesis Testing
      • Innovation Board
      • KPI Tracking
      • One-Minute-Pitch
      • Pluralistic Walkthrough
      • Remote Usability Test
      • SCAMPER
      • Search-Log Analysis
      • Service Blueprints
      • Social Media Monitoring
      • Surveys
      • User Interviews
      • User Stories
      • User Testing
  • Workshop Bundles
  • About us
  • Meet the Creators
  • Get support
  1. UX Toolkit
  2. Methods
  3. Journey Mapping
beginnerobservationcreation
Journey MappingGet an overview of a certain process and its steps in relation to time.
60 – 90 min1+ Participantsworkshopreviewanalogue
+6
Open in FigJamOpen in Miro
Summary
By letting the users visually map down a sequence or process or workflow, that already has been specified, this exercise allows you get a deep understanding of all sub-steps, possible issues, workarounds, and time connected to all efforts.
Step-by-step
  1. Prepare a large piece of paper and icon print outs for the quick visualization of sub-steps that can be used during the exercise. Participants can glue or pin down these icons at the respective positions on the time line.
  2. Clearly communicate the start, end, and point-of-view of the sequence. Try to reduce distractions by leaving out other processes that the users might think about but are not relevant to your research.
  3. Let the users write down the sequence in a very detailed way using the large piece of paper. All events that are being written down need to be at the correct position on the time line.
  4. Leave space for supplements or additions. Let your users draw arrows to connect different steps and describe how they relate to each other. Promote to use different colors to mark different levels of events or interactions.
  5. Ideally, you will end up with a very detailed visualization of the process you were looking at. It is important to read between the lines and to discover pain points that can potentially solved or lead to a problem statement.
What you need
  • Glue
  • Large paper
  • Paper
  • Pens
  • Stickers or icons
Do you have a question?
These methods might seem simple, but applying them in a real project is another story. We’re there to help. If you have any questions, do not hesitate to get in touch with us at the User Experience Strategy & Design team.
Ask Away!
Explore similar methods
Crazy Eightsobservation
2+ Participants
5 – 15 min

Quick generation of a large number of ideas.

Eye Trackingimplementation
5+ Participants
100 – 195 min

Track where users are looking to improve on the user experience.

Service Blueprintscreation
2+ Participants
45 – 80 min

Describe how a service works.

How Might Weobservation
2+ Participants
30 – 60 min

This method is used to summarize research insights in a constructive way. By starting the phrases with “How might we“, it is implied that there is a solution to the problem but not what the solution actually is.

Observationobservation
1+ Participants
30 – 180 min

Real insights from users in their natural environment.

© Merck KGaA, Darmstadt, Germany, 2022.
Follow us
  • Dribbble
  • Instagram
  • Medium
  • Behance
Phases
  • Observation
  • Creation
  • Implementation
  • Validation
Learn more
  • About Us
  • User Experience Strategy & Design
  • Liquid Design System
Legal
  • Data Privacy
  • Terms and Conditions
  • Imprint
Follow us
  • Dribbble
  • Instagram
  • Medium
  • Behance
This website uses cookies to give you the best, most relevant experience. Using this website means you’re OK with this. You can change which cookies are set at any time – and find out more about them in our Cookie Policy.