advancedobservation
Mystery ShoppingObserve people having a shopping experience in a store while observing and understanding their behaviour.
3 h – 2 d5+ Participantssolousersanalogue
+2
Open in FigJamOpen in Miro
Summary
This method is especially helpful if you want to find out information about why competing products are being purchased. Therefore it's important to create a natural and casual shopping experience. Try to find out where the users pain points are, how they handle them, and then review how well you think your solution was implemented in the scenario.
Step-by-step
  1. Find people to test with that fit the target group. They don't need to be briefed in advance because there is a risk that they will not behave naturally under observation.
  2. Observe people during their shopping experience and take notes. What interactions take place? What pain points are there? Are there similar patterns among different users?
  3. Evaluate results and think about what could improve the users shopping experience.
What you need
  • Paper
  • Pens
  • Clipboard
External resources
Do you have a question?
These methods might seem simple, but applying them in a real project is another story. We’re there to help. If you have any questions, do not hesitate to get in touch with us at the User Experience Strategy & Design team.
Ask Away!
Explore similar methods
SCAMPERcreation
1+ Participants
50 – 85 min

Stimulate new ideas and challenge existing ones.

Contextual Inquiry Planobservation
3 – 10 Participants
30 – 120 min

Plan and organize when, where, and who is to be observed to obtain information.

Value Propositioncreation
2+ Participants
60 – 90 min

A short statement that convinces the customer to invest in your product by letting him know the product's unique selling point and which problem it solves.

Concept Testing Planvalidation
3 – 5 Participants
60 – 120 min

A quick method for getting feedback from potential users on concepts.

Social Media Monitoringvalidation
1+ Participants
weeks – months

Compute the value of a brand or company.

This website uses cookies to give you the best, most relevant experience. Using this website means you’re OK with this. You can change which cookies are set at any time – and find out more about them in our Cookie Policy.