• The 4 Phases
    • All Methods
    • Phase 1Observation
      • 5 Whys
      • 6 Thinking Hats
      • AEIOU Framework
      • Card Sorting
      • Content Audit
      • Contextual Inquiry Plan
      • Crazy Eights
      • Empathy Map
      • Focus Groups
      • Future Trends
      • How Might We
      • Hypothesis Testing
      • Jobs-to-be-done (JTBD)
      • Journey Mapping
      • Mind Mapping
      • Moodboards
      • Mystery Shopping
      • Netnography
      • Observation
      • Personas
      • Poems
      • Product Love Letters
      • Stakeholder Map
      • Surveys
      • World Café
    • Phase 2Creation
      • 6 Thinking Hats
      • Brainstorming
      • Card Sorting
      • Challenge Assumptions
      • Could, Should, Must
      • Crazy Eights
      • Emotional Journey Map
      • Empathy Map
      • Focus Groups
      • How Might We
      • Hypothesis Testing
      • Innovation Board
      • Jobs-to-be-done (JTBD)
      • Journey Mapping
      • Mind Mapping
      • Mobile Diaries
      • Moodboards
      • Personas
      • Product Love Letters
      • Stakeholder Map
      • Storyboards
      • Surveys
      • User Testing
      • Value Proposition
      • World Café
    • Phase 3Implementation
      • A/B Testing
      • Could, Should, Must
      • Innovation Board
      • Mobile Diaries
      • Product Love Letters
      • Storyboards
      • User Interviews
      • User Stories
    • Phase 4Validation
      • A/B Testing
      • Concept Testing Plan
      • Contextual Inquiry Plan
      • Hypothesis Testing
      • Innovation Board
      • KPI (Key Performance Indicator) Tracking
      • Net Promoter Score (NPS)
      • Surveys
      • User Interviews
      • User Stories
      • User Testing
    • About us
  • UXSD Team
  • Liquid Design System
  1. UX Toolkit
  2. Methods
  3. User Interviews
expertimplementationvalidation
User InterviewsFirst-hands insights and observations from real or potential users.
2 - 5 d5+ Participantssolousersreview
+3
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Summary
Inviting users to your workshop gives immediate feedback on the current state of the product you are working on. Letting users interact with your prototypes will uncover hurdles and show which parts need to be changed. This method will provide qualitative feedback, whereas, with a Survey, you can collect a much bigger set of answers for quantitive feedback.
Step-by-step
  1. Prepare one or multiple click-flows, a user can go through without too much struggle. This step is optional as you don‘t have to have a click-flow that you want to test. User Interviews can also be about abstract or non-tangible topics.
  2. Prepare a questionnaire that goes underneath the surface, without asking leading questions.
  3. Setup recording devices in order to pick up as many details as possible (GoPro cameras, webcams, screen recording software, mouse tracker, eye tracker).
  4. One person should go through the interview and note down subversive details and emotional expressions. The other person should write down all the answers to the questionnaire. Using collaborative writing software (e.g. Confluence, Word etc.) makes this very easy to do since you can both write in the same document at the same time.
  5. Remind the user to think out aloud and that the only thing that’s being tested is the product itself.
  6. Let the user accomplish tasks by going through the click-flows.
  7. Afterwards, review all material and check for details that might have been missed before.
What you need
  • Camera
  • Prototype
  • Questionnaire
  • Silverback (or similar)
  • Testing Time (or similar)
External resources
  • How To Conduct User Interviews Like A Pro
    by CareerFoundry
Do you have a question?
These methods might seem simple, but applying them in a real project is another story. We’re there to help. If you have any questions, do not hesitate to get in touch with us at the User Experience Strategy & Design team.
Ask Away!
Explore similar methods
Jobs-to-be-done (JTBD)observation
1+ Participants
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Find out why your customers are buying your product and what their social, functional and emotional needs are.

World Caféobservation
12+ Participants
90 min - 4 h

Let people explore different approaches in a short period of time.

Value Propositioncreation
2+ Participants
60 - 90 min

A short statement that convinces the customer to invest in your product by letting him know the product's unique selling point and which problem it solves.

Product Love Lettersobservation
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Invite users to write a letter to a product, that is either a love or a hate/break-up letter.

Stakeholder Mapobservation
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Understand who can influence the product or could be affected by it.

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