• The 4 Phases
  • All Methods
    • Phase 1Observation
      • 5 Whys
      • 6 Thinking Hats
      • AEIOU Framework
      • Card Sorting
      • Collage
      • Competitive Analysis
      • Content Audit
      • Contextual Inquiry Plan
      • Crazy Eights
      • Eisenhower Matrix
      • Empathy Map
      • Field Study
      • Focus Groups
      • Future Trends
      • How Might We
      • Hypothesis Testing
      • Jobs-to-be-done (JTBD)
      • Journey Mapping
      • Knowns and Unknowns Framework
      • Lessons Learned
      • Mental Models
      • Mind Mapping
      • Moodboards
      • Mystery Shopping
      • Netnography
      • Observation
      • Personas
      • Poems
      • Poster Session
      • Product Love Letters
      • Stakeholder Map
      • Surveys
      • World Café
      • Worst Possible Ideas
    • Phase 2Creation
      • 6 Thinking Hats
      • 6-3-5 Brainwriting
      • Bodystorming
      • Brainstorming
      • Business Model Canvas (BMC)
      • Card Sorting
      • Challenge Assumptions
      • Click Dummy
      • Collage
      • Could, Should, Must
      • Crazy Eights
      • Dark Horse Prototype
      • Eisenhower Matrix
      • Emotional Journey Map
      • Empathy Map
      • Field Study
      • Focus Groups
      • How Might We
      • Hypothesis Testing
      • Innovation Board
      • Jobs-to-be-done (JTBD)
      • Journey Mapping
      • Knowns and Unknowns Framework
      • Low-Fidelity Prototyping
      • Mental Models
      • Mind Mapping
      • Mobile Diaries
      • Moodboards
      • One-Minute-Pitch
      • Personas
      • Pluralistic Walkthrough
      • Poster Session
      • Product Love Letters
      • Remote Usability Test
      • SCAMPER
      • Service Blueprints
      • Stakeholder Map
      • Storyboards
      • Surveys
      • SWOT Analysis
      • User Testing
      • Value Proposition
      • Walt Disney Method
      • Wizard of Oz
      • World Café
      • Worst Possible Ideas
      • Wow-How-Now Matrix
    • Phase 3Implementation
      • A/B Testing
      • Business Model Canvas (BMC)
      • Could, Should, Must
      • Eye Tracking
      • Golden Circle
      • High-Fidelity Prototype
      • Innovation Board
      • Low-Fidelity Prototyping
      • Mobile Diaries
      • One-Minute-Pitch
      • Pluralistic Walkthrough
      • Product Love Letters
      • Remote Usability Test
      • Service Blueprints
      • Storyboards
      • SWOT Analysis
      • User Interviews
      • User Stories
    • Phase 4Validation
      • A/B Testing
      • Competitive Analysis
      • Concept Testing Plan
      • Contextual Inquiry Plan
      • Eye Tracking
      • HEART Framework
      • High-Fidelity Prototype
      • Hypothesis Testing
      • Innovation Board
      • KPI Tracking
      • One-Minute-Pitch
      • Pluralistic Walkthrough
      • Remote Usability Test
      • SCAMPER
      • Search-Log Analysis
      • Service Blueprints
      • Social Media Monitoring
      • Surveys
      • User Interviews
      • User Stories
      • User Testing
  • Workshop Bundles
  • About us
  • Meet the Creators
  • Get support
  1. UX Toolkit
  2. Methods
  3. User Interviews
expertimplementationvalidation
User InterviewsFirst-hands insights and observations from real or potential users.
2 – 5 d5+ Participantssolousersreview
+3
Summary
Inviting users to your workshop gives immediate feedback on the current state of the product you are working on. Letting users interact with your prototypes will uncover hurdles and show which parts need to be changed. This method will provide qualitative feedback, whereas, with a Survey, you can collect a much bigger set of answers for quantitive feedback.
Step-by-step
  1. Prepare one or multiple click-flows, a user can go through without too much struggle. This step is optional as you don‘t have to have a click-flow that you want to test. User Interviews can also be about abstract or non-tangible topics.
  2. Prepare a questionnaire that goes underneath the surface, without asking leading questions.
  3. Setup recording devices in order to pick up as many details as possible (GoPro cameras, webcams, screen recording software, mouse tracker, eye tracker).
  4. One person should go through the interview and note down subversive details and emotional expressions. The other person should write down all the answers to the questionnaire. Using collaborative writing software (e.g. Confluence, Word etc.) makes this very easy to do since you can both write in the same document at the same time.
  5. Remind the user to think out aloud and that the only thing that’s being tested is the product itself.
  6. Let the user accomplish tasks by going through the click-flows.
  7. Afterwards, review all material and check for details that might have been missed before.
What you need
  • Camera
  • Prototype
  • Questionnaire
  • Silverback (or similar)
  • Testing Time (or similar)
External resources
  • How To Conduct User Interviews Like A Pro
    by CareerFoundry
Do you have a question?
These methods might seem simple, but applying them in a real project is another story. We’re there to help. If you have any questions, do not hesitate to get in touch with us at the User Experience Strategy & Design team.
Ask Away!
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Value Propositioncreation
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Field Studyobservation
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Challenge Assumptionscreation
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